PRLog (Press Release)– Jun 27, 2011– This weekend at the Cannes Lions 58th International Festival of Creativity, our Chrysler Brand took home five awards from their 2011 Super Bowl commercial 'Born of Fire.'
This jaw-dropping commercial featuring Eminem and the 2011 Chrysler 200 took four "Gold Lions" for Best Directi ferrari t">chevrolet on, Best Use of Music, Best Script, Best Automotive Commercial and Best Editing. The brand also took home a "Bronze Lion" for Best Editing.
Cannes Lions is the w acura orld's leading celebration of creativity in communications where over 24,000 entries from all over the world are showcased and judged. Chrysler brand's national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore.
Olivier Francois, President and CEO – Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC said, "The 'Born of Fire' commercial and the 'Imported from Detroit' campaign describes the comeback of the Chrysler brand and truly defines American luxury. The Chrysler brand team would like to thank all of our partners who helped us to create such an impactful campaign. However, the true honor should go to the hard-working and determined employees of Chrysler Group and the people of Detroit who served as the inspiration for this campaign and gave us the backdrop to create something truly amazing."
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