PRLog (Press Release) – Apr 09, 2011 – Final figures for 2010 released by Morocco's Association of Vehicle Importers (AIVAM) showed that new car sales in Morocco were down 5% year-on-year (y-o-y), with 103,436 vehicles sold. This total was made up of 91,119 passenger cars and 12,317 light commercial vans. This represented a 24% annual decline in light commercial van sales and a 2.6% annual fall in new passenger car sales, accor ni ssan GTR specification ding to a report in the Aujourd'hui newspaper. Out of the 91,119 passenger cars sold, 61,732 were imported, while 29,387 units were manufactured locally. This means that 2010 represents the second consecutive year of falling new car sales market in Morocco.
First indications are that 2011 may prove a better year, with sales figures for January 2011 showing a total of 7,410 passenger cars (imported and locally produced) were sold in the month, an increase of 8.54% yo- y. According to AIVAM, there was a 13.6% increase in the number of imported cars sold, while those produced locally suffered a 1.34% annual decline.
Given this reasonably buoyant start to the year, and with our Macroeconomic team estimating that Morocco's economy will grow 4.2% in 2011, we are cautiously forecasting a 3% increase in new car sales this year, believing that the trend of declining sales seen since 2008 can now finally be halted. We would hope to make upward revisions to this forecast later in the year, but for now choose to be conservative in our assessment. Beyond this point, much Infiniti m hybird will depend on the durability of economic growth in Morocco and also whether calls for greater democracy will lead to civil unrest of a type seen in Libya and Egypt. For now, we are forecasting a gradual 4% increase in new car sales over the remainder of our forecast period to 2015.
No final full-year data on Moroccan vehicle production was available as this report went to press. However, local vehicle production from the Renault-owned Somaca facility has been estimated at 42,000 units for the year, according to local media reports. In Q410, it was also reported that PSA Peugeot Citroen was to stop local production of its Partner and Berlingo LCVs at the Somaca facility, effective December 2010, when its current contract ended. This development may lead to 2011 production figures coming in lower than we currently anticipate. However, th 2011 Chrysler 200 Convertible is short-term drop in production will not last long, with Moroccan auto output to be given a significant boost once Renault's Tangier Mediterranee plant opens in 2012. Indeed, the impact of the new plant will increase the amount of Moroccan auto production by a factor of 10, with output set to be well above 450,000 units per annum by the end of our newly extended forecast period in 2015.
In 2010, Dacia, a subsidiary of Renault, remained the top-selling car manufacturer in Morocco. The company sold 16,670 locally produced cars and 1,360 imported cars over the year, for a total of 18,030 cars and a market share of 17.5%. In second place is parent company Renault, which sold 10,369 locally produced cars and 6,488 imported cars, for a total of 16,857 cars (16.3% market share). Together, the two companies boast a market share of 33.8%.
In 2010, Peugeot led the way in terms of imported new cars sold within Morocco, on 7,524 units. This represented a market share of 12.19%. Peugeot's most popular imported model was the 206+. Behind Peugeot was Renault, which sold 6,488 imported cars for a market share of 10.5%. Renault's most popular imported model was the Megane. In third place was Hyundai Motor, which sold 5,537 units for a market share of just under 9%, closely followed by Kia Motors on 5,518 units (for a market share of 8.9%). Kia experienced a 21.8% y-o-y fall in new car sales. Rou automobile news nding out the top five was Volkswagen, which sold 5,319 units, a 17.8% y-o-y increase, for a market share of 8.6%.
The rest of the top 10 best-selling imported brands in Morocco in 2010 were Ford Motor (on 4,740 units sold), Citroen (3,344), Fiat (2,802), Toyota Motor (2,752) and Suzuki Motor (1.899).
For more information or to purchase this report, go
0 komentar:
Posting Komentar