PRLog (Press Release)– Mar 29, 2011– Prague — Aveco®, the worldwide broadcast facility content management and automation solutions specialist, has joined forces with Prime Image, the worldwide leader in time reduction systems, to offer broadcasters corsa a way to dramatically increase ad revenue without impacting the viewer experience. Aveco has integrated Prime Image's Time Tailor into a real-time playout workflow in which operators can dynamically add new, unplanned commercial time during program playout, without any viewer affect on the planned program airtime.
Using Aveco's ASTRA MCR automation system, an operator highlights the area of the playlist for new commercials and inserts the new spots acura into the playlist. At playtime ASTRA will program Time Tailor to frame accurately time reduce the program segment for the exact time needed for the new commercials. No commercial durations are impacted and the time reduced program segment is transparent to the viewer. Built-in safeguards prohib cadillac it reducing time from a program segment that would result in viewer artifacts.
"Aveco has taken our standard product and incorporated it into a playout workflow for a unique solution in the industry today," said Jim Maury, CTO for Prime Image. "This enables operators to tak dodge e advantage of our time reduction technology at the very last minute rather than preplanning it ahead of time in production."
"We developed this solution in conjunction with one of our largest customers and now offer it as a standard product in the ASTRA Suite of Tools," said Roger Crooks, Vice President of Sales and Marketing for Aveco. "The additional revenue generated by this solution for our customers has been astounding and it is totally transparent to the viewer."
The solution is available immediately.
Aveco will be exhibiting at NAB 2011 in Las Vegas at booth N2138, showcasing this application as well as Content Management and Automation Solutions for Broadcast Facilities. The company will also be holding a press conference on Monday, April 11, at 10:00 a.m. in room N242 (NAB Official News Briefing Room) of the Las Vegas Convention Center.
Prime Image will be exhibiting at NAB 2011 in Las Vegas at booth N3725, showcasing Dynamic Time Reduction and other applications for Time Tailor. The company will also Join Aveco during its press conference on Monday, April 11, at 10:00 a.m. in room N242 (NAB Official News Briefing Room) of the Las Vegas Convention Center.
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